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Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey
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Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey

Schwarz-Musch, Alexander;Tauchhammer, Alexander;Guetz, Bernhard • 2025

Business & Economics;Computers;Psychology | Business & Economics / Advertising & Promotion;Business & Economics / E-Commerce / Digital Marketing;Business & Economics / Information Management;Computers / Management Information Systems;Psychology / Industrial & Organizational Psychology | HF5415.1265

SubjectBusiness & Economics / Advertising & Promotion;Business & Economics / E-Commerce / Digital Marketing;Business & Economics / Information Management;Computers / Management Information Systems;Psychology / Industrial & Organizational Psychology
ProgramGeneral
ProviderSpringer Nature
Access TypeOpen Access
ScopeNot indicated
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FormateBook
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Resource Metadata

Author / CreatorSchwarz-Musch, Alexander;Tauchhammer, Alexander;Guetz, Bernhard
Publisher / ProviderSpringer Nature
Resource TypeE-Book
Access TypeOpen Access
Subject AreaBusiness & Economics / Advertising & Promotion;Business & Economics / E-Commerce / Digital Marketing;Business & Economics / Information Management;Computers / Management Information Systems;Psychology / Industrial & Organizational Psychology
FormateBook
LanguageEnglish
Publication Year2025
Copyright Year2025
ISBN / ISSN9.78366E+12
Date Added2026-08-04 00:15:13
Updated Date2026-08-04 00:24:59

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Schwarz-Musch, A., Tauchhammer, A., & Guetz, B. (2025). Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey. Publisher not indicated. https://portal.igpublish.com/iglibrary/search/SPNA0108880.html

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