Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science
WPU Library Resource
E-BookOpen Access Identifier: Not Checked

Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science

Cluley, Robert • 2024

Business & Economics;Social Science | Business & Economics / Marketing / General;Business & Economics / Organizational Behavior;Social Science / Technology Studies | HF5415.125 .C58

SubjectBusiness & Economics / Marketing / General;Business & Economics / Organizational Behavior;Social Science / Technology Studies
ProgramGeneral
ProviderBristol University Press (BUP)
Access TypeOpen Access
ScopeNot indicated
Campus AvailabilityAll / Not specified
FormateBook
LicenseNot indicated
Access Note: No institutional login is normally required.
Access Instructions: Open the resource link directly.

Resource Metadata

Author / CreatorCluley, Robert
Publisher / ProviderBristol University Press (BUP)
Resource TypeE-Book
Access TypeOpen Access
Subject AreaBusiness & Economics / Marketing / General;Business & Economics / Organizational Behavior;Social Science / Technology Studies
FormateBook
LanguageEnglish
Publication Year2024
Copyright Year2025
ISBN / ISSN9.78153E+12
DDC / Classification658.800285
Recommended AudienceProfessional and scholarly
Date Added2026-08-04 00:15:45
Updated Date2026-08-04 00:25:19

Citation Identifier Integrity

DOI/ISBN verification compares authoritative metadata without automatically changing the librarian-approved record.

Not Checked
Not yet checked by the verification service.
Access Resource Cite this Resource Find Similar

You may also like

Dynamic recommendations from related subjects and type.

Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for goodE-Book • Business & Economics / Business Ethics;Business & Economics / Green Business;Business & Economics / Marketing / GeneralDecolonizing the theatre space : a conversationE-Book • Business & Economics / Leadership;Performing Arts / Theater / GeneralActing is your business : how to take charge of your creative careerE-Book • Business & Economics / Careers / General;Performing Arts / Acting & Auditioning;Performing Arts / Theater / GeneralThe publishing business : a guide to starting out and getting onE-Book • Business & Economics / Industries / Media & CommunicationsLinguistics across disciplinary borders: the march of dataE-Book • Computers / Data Science / General;Language Arts & Disciplines / Communication Studies;Language Arts & Disciplines / Linguistics / GeneralLocating the transatlantic in twentieth-century politics, diplomacy and cultureE-Book • History / Modern / 20th Century / General;History / World

AIRA Workspace for this Resource

Use these grounded tools while reviewing this resource.

Citation Workspace

Discovery Tools

Availability

Available

Call No.: 658.800285
Citation

Cluley, R. (2024). Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science. Publisher not indicated. https://portal.igpublish.com/iglibrary/search/BUP0001896.html

Save / Project

Add this resource to a saved research library or research project workspace.

Create Research Workspace