The growth dilemma : managing your brand when different customers want different things
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The growth dilemma : managing your brand when different customers want different things

Wilson, Annie;Hamilton, Ryan • 2025

Business & Economics | Business & Economics / Customer Relations;Business & Economics / Management;Business & Economics / Marketing / General;Business & Economics / Strategic Planning | HF5415.1255

SubjectBusiness & Economics / Customer Relations;Business & Economics / Management;Business & Economics / Marketing / General;Business & Economics / Strategic Planning
ProgramGeneral
ProviderHarvard Business Review Press
Access TypeOpen Access
ScopeNot indicated
Campus AvailabilityAll / Not specified
FormateBook
LicenseNot indicated
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Resource Metadata

Author / CreatorWilson, Annie;Hamilton, Ryan
Publisher / ProviderHarvard Business Review Press
Resource TypeE-Book
Access TypeOpen Access
Subject AreaBusiness & Economics / Customer Relations;Business & Economics / Management;Business & Economics / Marketing / General;Business & Economics / Strategic Planning
FormateBook
LanguageEnglish
Publication Year2025
Copyright Year2025
ISBN / ISSN9.78165E+12
DDC / Classification658.827
Recommended AudienceGeneral / adult
Date Added2026-08-04 00:00:55
Updated Date2026-08-04 00:00:55

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Call No.: 658.827
Citation

Wilson, A. & Hamilton, R. (2025). The growth dilemma : managing your brand when different customers want different things. Publisher not indicated. https://portal.igpublish.com/iglibrary/search/CSPLUS0086358.html

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