Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
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Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey

Fränzel, Nils • 2025

Business & Economics | Business & Economics / Customer Relations;Business & Economics / Industries / Retailing;Business & Economics / Marketing / General | Multi-Disciplinary

SubjectBusiness & Economics / Customer Relations;Business & Economics / Industries / Retailing;Business & Economics / Marketing / General
ProgramGeneral
ProviderSpringer Nature
Access TypeOpen Access
ScopeNot indicated
Campus AvailabilityAll / Not specified
FormateBook
LicenseNot indicated
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Resource Metadata

Author / CreatorFränzel, Nils
Publisher / ProviderSpringer Nature
Resource TypeE-Book
Access TypeOpen Access
Subject AreaBusiness & Economics / Customer Relations;Business & Economics / Industries / Retailing;Business & Economics / Marketing / General
FormateBook
LanguageEnglish
Publication Year2025
Copyright Year2025
ISBN / ISSN9.78366E+12
Date Added2026-08-04 00:01:15
Updated Date2026-08-04 00:01:15

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Fränzel, N. (2025). Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey. Publisher not indicated. https://portal.igpublish.com/iglibrary/search/SPNA0107855.html

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