Skip to main content
Human-centered marketing : how to connect with audiences in the age of AI
WPU Library Resource
E-BookOpen Access Identifier: Not Checked

Human-centered marketing : how to connect with audiences in the age of AI

Faus, Ashley • 2025

Business & Economics;Computers | Business & Economics / Consumer Behavior;Business & Economics / E-Commerce / Digital Marketing;Business & Economics / International / Marketing;Computers / Internet / Social Media | HF5415.13 .F38

SubjectBusiness & Economics / Consumer Behavior;Business & Economics / E-Commerce / Digital Marketing;Business & Economics / International / Marketing;Computers / Internet / Social Media
ProgramGeneral
ProviderKogan Page
Access TypeOpen Access
ScopeNot indicated
Campus AvailabilityAll / Not specified
FormateBook
LicenseNot indicated
Access Note: No institutional login is normally required.
Access Instructions: Open the resource link directly.

Resource Metadata

Author / CreatorFaus, Ashley
Publisher / ProviderKogan Page
Resource TypeE-Book
Access TypeOpen Access
Subject AreaBusiness & Economics / Consumer Behavior;Business & Economics / E-Commerce / Digital Marketing;Business & Economics / International / Marketing;Computers / Internet / Social Media
FormateBook
LanguageEnglish
Publication Year2025
Copyright Year2025
ISBN / ISSN9.7814E+12
DDC / Classification658.8
Recommended AudienceProfessional and scholarly;Tertiary education
Date Added2026-08-04 00:01:02
Updated Date2026-08-04 00:01:02

Citation Identifier Integrity

DOI/ISBN verification compares authoritative metadata without automatically changing the librarian-approved record.

Not Checked
Not yet checked by the verification service.
Access Resource Cite this Resource Find Similar

AIRA Workspace for this Resource

Use these grounded tools while reviewing this resource.

Discovery Tools

Availability

Available

Call No.: 658.8
Citation

Faus, A. (2025). Human-centered marketing : how to connect with audiences in the age of AI. Publisher not indicated. https://portal.igpublish.com/iglibrary/search/KOGANB0002619.html

Save / Project

Add this resource to a saved research library or research project workspace.

Create Research Workspace